In today’s digital-first world, the platform you choose to build your website on has a significant impact on your online presence, long-term growth, and creative freedom. At Studio Ink, we’ve made a clear choice: we build websites using WordPress.

While proprietary platforms like Wix, Weebly, and Squarespace offer convenience and simplicity, they come with limitations that can hinder scalability, customization, and ownership. Here’s why we consistently choose WordPress as our foundation.

When you build on proprietary platforms, you’re essentially renting space in someone else’s ecosystem. These platforms lock you into their hosting, templates, and functionality. If you ever want to move your site, your content often can’t be transferred easily — or at all.

WordPress, on the other hand, is open-source. This means you own everything — your content, your code, and your data. You can host it anywhere, back it up yourself, and take it wherever you want. No strings attached.

Wix, Weebly, and Squarespace offer drag-and-drop editors that make building simple websites quick and easy. But when it comes to more complex needs — like custom functionality, integrations, or design freedom — they quickly become restrictive.

With WordPress, the possibilities are virtually limitless. From fully custom themes to advanced plugins and API integrations, we can tailor every aspect of a site to a client’s exact needs. You’re not stuck with a walled garden of features — if you can dream it, we can build it.

Businesses evolve — and your website should be able to evolve with you. Proprietary platforms often hit a ceiling when you need to scale, whether it’s in performance, functionality, or design flexibility.

WordPress powers everything from personal blogs to major news outlets and enterprise sites. Its robust architecture allows us to scale websites in terms of traffic, functionality, and complexity — without needing to rebuild from scratch.

While website builders promote SEO tools, they often fall short when compared to WordPress. With WordPress, we have complete control over performance optimization, structured data, meta content, custom URLs, and more.

Combined with high-performance hosting and plugins like Yoast SEO or Rank Math, WordPress gives us the tools to build sites that not only look great but are also search-engine friendly from the ground up.

WordPress has a massive, global community of developers, designers, and contributors. This translates to a steady stream of updates, security improvements, and thousands of plugins that expand functionality without reinventing the wheel.

If a feature doesn’t exist out of the box, chances are there’s a trusted plugin — or we can build one ourselves. With proprietary platforms, you’re limited to what the company chooses to support.

While platforms like Wix and Squarespace offer lower entry costs and bundled plans, they often become more expensive over time as you pay monthly for features, storage, or bandwidth upgrades — with little flexibility.

With WordPress, you can choose your own hosting, use free or one-time-cost plugins, and scale according to your budget. The upfront investment is often more economical in the long term — especially for businesses aiming for growth.

Proprietary platforms like Wix, Weebly, and Squarespace serve a purpose for hobbyists or very small businesses looking to get online quickly. But when it comes to serious websites — the kind that represent brands, drive revenue, and require flexibility — WordPress stands in a league of its own.

At Studio Ink, we build on WordPress because it gives our clients control, freedom, and room to grow — without compromise. And don’t worry, if you have been lumbered with a Wix, Weebly or Squarespace website we can help you to convert it over to WordPress.