Fabriq, formerly Reanne Curtains & Design, approached Studio Ink seeking a complete rebrand that better reflected their evolution into a contemporary interiors destination. The new name we crafted for them, Fabriq, speaks to both fabrication and fabric, capturing the essence of their expertise in custom curtains, blinds, and soft furnishings.
Our role involved developing a comprehensive brand and creating a distinctive visual identity that balanced sophistication with approachability. At the heart of the new brand is a bespoke bowerbird-inspired logo mark — symbolising creativity, curation, and craftsmanship — paired with an elegant, contemporary custom-designed logotype.
The refreshed identity extended seamlessly across stationery, signage, digital platforms, and marketing collateral, ensuring a cohesive and memorable customer experience. The result is a brand that honours Fabriq’s heritage while positioning it as a leader in high-quality, design-focused interior solutions.
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Studio Ink completely transformed our brand. They understood our vision from the start and delivered a fresh, modern identity that perfectly captures who we are. The new Fabriq branding — from the bespoke bowerbird logo to the cohesive look across all platforms — has elevated our business and truly resonates with our customers.
Melanie Clark, Fabriq
